The Marketing Mix: A Beginner’s Guide for Wellness Entrepreneurs
If you're building a wellness business—whether you're a yoga teacher, nutrition coach, or holistic practitioner—you've likely heard the term marketing mix. But what does it actually mean, and how can it help you grow your brand?
The marketing mix is a foundational concept in business strategy, often broken down into the 4 Ps:
Product – What are you offering? Your services, programs, or products need to align with your ideal client’s needs. Think about the experience you’re creating for them.
Price – How much should you charge? Pricing isn’t just about covering costs—it’s about positioning. Do you want to be an accessible service or a premium, high-value offering?
Place – Where do people find you? Whether it’s your website, social media, or in-person sessions, your audience should have a seamless journey from discovering you to booking with you.
Promotion – How do you spread the word? Social media, email marketing, collaborations, and word-of-mouth all play a role in getting your message out there.
Mastering these four areas will help you attract the right clients and build a sustainable business. But the truth is—there’s no one-size-fits-all strategy. Your marketing mix should be as unique as your brand.
