Business Masterclass: How To Host Your First Retreat (or Wellness Event)

Are you ready to take the leap and host your first wellness retreat or event but have no prior experience?

This masterclass is designed for those who have no background in event planning or hosting or group facilitation. Learn why it’s important to understand wellness parameters related to trauma-informed care. Learn the essential framework for planning and delivering a successful retreat that serves the unique needs of every attendee. Whether you’re a wellness practitioner or someone looking to create impactful group experiences, this masterclass will provide you with the tools and knowledge to confidently host your first retreat!

Points Covered in the Business Masterclass: How to Host Your First Retreat (or Wellness Event)

1. Introduction to Retreat Hosting:

• Understanding the purpose and benefits of hosting a retreat or wellness event.

• Types of retreats and wellness events: identifying your niche.

2. Step-by-Step Event Planning Framework:

• Essential elements of successful event planning.

• Setting goals and creating a vision for your retreat.

• Creating a timeline for planning, promotion, and execution.

3. Group Facilitation for Beginners:

• How to confidently lead and engage a group, even with no prior experience.

• Creating a welcoming and supportive environment for participants.

4. Trauma-Informed Care in Wellness Settings:

• Introduction to trauma-informed practices and why they are important in wellness events.

• How to ensure your retreat respects and supports individuals’ emotional and mental well-being.

5. Building the Perfect Schedule:

• Crafting an engaging retreat itinerary: balancing activities, downtime, and structured content.

• Scheduling tips to ensure your event runs smoothly and meets attendees’ needs.

6. Choosing the Right Location and Setting:

• Finding a venue that aligns with your vision and accommodates the needs of your participants.

• Important logistical considerations when selecting a retreat space.

7. Budgeting and Financial Planning:

• Managing costs: from venue rentals to food and supplies.

• Pricing your retreat to ensure profitability and value for participants.

8. Marketing and Promotion:

• How to market your retreat or wellness event to your target audience.

• Utilizing social media, email campaigns, and partnerships to fill your event.

9. Managing Participant Expectations:

• Preparing participants for the retreat experience: clear communication and guidelines.

• Handling questions, concerns, and any unexpected situations that may arise.

10. Post-Retreat Follow-up:

• Ensuring lasting impact: follow-up strategies to stay connected with participants.

• Gathering feedback to improve future events.

Why Simply Googling “How to Host a Retreat” Isn’t Enough:

While online resources may provide basic steps, they often miss the nuanced skills needed to successfully plan, execute, and deliver a high-quality retreat. Hosting a wellness event isn’t just about logistics—it requires understanding your market’s unique needs, from the emotional well-being of participants to the specific desires of your target audience.

Without direct experience or tailored guidance, you risk overlooking key details like trauma-informed care, building an engaging itinerary, and balancing your budget. This masterclass dives deep into those specifics, ensuring you not only have a step-by-step plan but also the practical skills and insights necessary to meet your attendees’ expectations and leave a lasting impact.

By focusing on your unique audience, this masterclass teaches you how to craft an experience that’s meaningful, purposeful, and financially viable— which generic online advice won’t cover comprehensively.

Facilitator

This masterclass is facilitated by Brooke, who holds a Bachelor of Event Management and brings a wealth of experience from managing events and marketing initiatives both locally and internationally. With expertise spanning the corporate, community, and health and wellness sectors, Brooke has successfully led events of various scales and formats. Her background in event management and wellness ensures that you’ll receive practical, industry-relevant insights to confidently host your first retreat or wellness event, tailored to meet the unique needs of your audience.